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First launched in 1985 solely as a provider for car insurance, Direct Line now offers a broad range of insurance products, including car, travel, cycling, pet, and home insurance.
Founded by Sir Peter Wood (who has gone on to launch Esure), Direct Line was the first insurance company in the UK to use the telephone as its main method for selling insurance.
Direct Line’s home insurance policies are underwritten by a number of companies included UK Insurance Limited, RSA, and Ageas Insurance Limited, among others. The specific underwriter for a home insurance policy with Direct Line can vary depending on a number of factors including your location, the level of coverage you select, and other details besides.
AA offers three types of home insurance:
These insurance types are available across three tiers: Home Insurance (standard), Home Insurance Plus, and Home Insurance Premier.
Each level of cover is available as either contents or buildings insurance, or combined buildings and contents insurance.
Policy | Policy Type | Buildings ma sum insured | Contents max sum insured |
Home Insurance | Contents | N/A | Up to £50,000 |
Home Insurance | Buildings | Up to £1 million | N/A |
Home Insurance | Combined buildings and contents | Up to £1 million | Up to £50,000 |
Home Insurance Plus | Contents | N/A | Up to £100,000 |
Home Insurance Plus | Buildings | Unlimited | N/A |
Home Insurance Plus | Combined buildings and contents | Unlimited | Up to £100,000 |
Select Premier | Contents | N/A | Unlimited |
Select Premier | Buildings | Unlimited | N/A |
Select Premier | Combined buildings and contents | Unlimited | Unlimited |
Direct Line offers a range of cover across its three policy levels (Home Insurance, Home Insurance Plus, and Select Premier), with each policy able to be customised by adding-in optional extras.
The table below shows how both levels of cover compare.
Cover | Home Insurance (Contents) | Home Insurance (Buildings) | Home Insurance Plus (contents) | Home Insurance Plus (buildings) | Select Premier (Contents) | Select Premier (Buildings) |
Buildings Insurance (rebuild or repair after a fire, theft, or flood) | N/A | Up to £1 million | N/A | Unlimited | N/A | Unlimited |
Contents insurance (covers all possessions in your home) | Up to £50,000 | N/A | Up to £100,000 | N/A | Unlimited | N/A |
Trace and access | N/A | Up to £5,000 | N/A | Up to £10,000 | N/A | Up to £15,000 |
Alternative accommodation for you and your pets | Up to £40,000 | N/A | Up to £80,000 | N/A | Unlimited up to three years | N/A |
Personal possessions | Optional | N/A | Yes | N/A | Yes | N/A |
Accidental damage | Optional | Optional | Optional | Yes | Yes | Yes |
Home emergency | Optional | Optional | Yes | Yes | Up to £1,500 | Up to £1,500 |
Family legal protection | Optional | N/A | Yes | N/A | Yes | N/A |
New for old replacement | Yes | N/A | Yes | N/A | Yes | N/A |
Working from home cover | Up to £5,000 | N/A | Up to £10,000 | N/A | Up to £15,000 | N/A |
Money | Up to £500 | N/A | Up to £1,000 | N/A | Up to £2,500 | N/A |
Outdoor possessions | Up to £1,000 | N/A | Up to £2,500 | N/A | Up to £2,500 | N/A |
Lock and key replacement | Unlimited | N/A | Unlimited | N/A | Unlimited | N/A |
Freezer contents | Yes | N/A | Yes | N/A | Yes | N/A |
Away from home cover | Up to £5,000 | N/A | Up to £10,000 | N/A | Up to £15.000 | N/A |
Event protection | Included op to 10% | N/A | Included up to 10% | N/A | Yes | N/A |
Damage to plumbing installation caused by freezing/burst pipes | N/A | Yes | N/A | Yes | N/A | Yes |
Alternative accommodation following an insured event | N/A | Up to £25,000 | N/A | Up to £50,000 | N/A | Unlimited |
Downloaded content | Up to £1,000 | N/A | Up to £3,000 | N/A | Up to £5,000 | N/A |
Business equipment | Up to £5,000 | N/A | Up to £10,000 | N/A | Up to £15,000 | N/A |
Bicycles (per bicycle) | Up to £500 | N/A | Up to £500 | N/A | Up to £500 | N/A |
With Direct Line’s standard policy, Home Insurance, there is the option to add several types of cover under optional extras at an additional cost. The higher tiers of cover, however, includes these extras as standard.
So, although Direct Line’s standard home insurance policy will be cheaper, if you find that you’re adding more than one or two optional extras, the Home Insurance Plus and Select Premier policies may end up being more cost effective.
Optional Extra | Home Insurance | Home Insurance Plus | Select Premier |
Family legal protection | Yes | Included as standard | Included as standard |
Home emergency | Yes | Included as standard | Up to £1,500 |
Accidental damage | Yes | Included as standard | Included as standard |
Personal possessions cover | Yes | Included as standard | Included as standard |
When making a claim through your home insurance, you’ll need to pay a minimum fee known as an excess. This excess is usually split into two parts – compulsory and voluntary.
Compulsory excess, also known as fixed excess, is the amount set by your home insurance provider and must be paid by you, the policyholder when making a claim. Voluntary excess, on the other hand, is an amount paid set by you, the customer and is intended to be what you can afford to contribute if you need to make a claim.
The amount you choose to pay as voluntary excess will be in addition to the amount you pay for compulsory excess. The purpose of voluntary excess is that the more you can contribute towards a claim, the less your premiums will be.
Compulsory excesses with Direct Line are as follows:
Home insurance providers commonly offer a no-claims discount. This discount is awarded when customers have made no claims on their policy in a year. The discount accumulates for each consecutive year no claims are made.
Direct Line does offer a no-claims discount, but it is done so on a case-by-case basis, with a discount that can be added on to for five years.
Both Direct Line’s Home Insurance and Home Insurance Plus policies have been awarded a five-star rating by Defaqto, while it’s Select Premier policy is rated four stars.
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